公司通过CEO主题演讲和沉浸式叙事展示AI驱动的客户体验的未来
拉斯维加斯，2025年1月6日——LG电子（LG）在2025年1月6日的LG全球首映活动中展示了其以“生活每一天都美好，用情感智能”为主题的AI驱动客户体验愿景。该活动在CES 2025前夕举行，CES 2025被广泛认为是全球最具影响力的科技活动之一。
超过1000名与会者，包括全球媒体和合作伙伴，出席了新闻发布会，该活动还进行了在线直播。为了展示LG情感智能驱动的客户体验的全貌，活动舞台被划分为三个区域，代表人们生活中的各种空间，从家庭到移动和商业空间。通过突出真实生活场景的引人入胜的演示，公司明确了其先进的AI将如何使日常生活变得更美好。
LG“情感智能”通过关注AI在彻底改变客户体验范式方面的潜力，重新定义了传统的技术性AI理解。这一概念利用AI技术更好地理解和同理客户，提供更个性化和差异化的体验。
LG全球首映活动以名为“少一些人工，多一些人性”的视频开场，随后是LG CEO William Cho的主旨演讲。
Cho表示：“在LG，我们将AI无缝地融入我们周围的物理生活空间。我们不仅仅将空间视为一个物理位置，而是将其视为一个环境，在这里全面的体验得以实现——跨越家庭、移动、商业甚至虚拟空间。”“在这些空间中，设备和服务将和谐地创造出全新的客户价值。这正是我们的情感智能真正闪耀的地方，明显区别于其他产品。”
Cho随后强调了实现这一愿景的三个基本要素：连接设备、能够的AI代理和集成服务。
连接设备作为AI的客户接触点，是LG最大的资产之一。不仅全球已有数亿LG智能产品在使用，而且随着去年对智能家居解决方案提供商Athom的收购，LG现在可以与来自全球170多个品牌的IoT设备实现无缝连接。
至于AI代理，LG计划推进其AI代理LG FURON，该代理结合了基于大型语言模型的生成式AI的强大功能、实时空间感知和对客户生活方式模式的洞察。这一创新的AI代理能够在实时中理解客户的情况和背景，轻松协调设备和服务，提供更量身定制和响应性的用户体验，同时保护个人数据。
与微软合作赋能基于AI的集成服务
为了支持他提供引人入胜的集成服务的愿景，Cho CEO宣布与微软建立战略合作伙伴关系。计划通过结合LG在家庭、移动和商业等各个空间的产品和客户洞察，以及微软的AI技术，来实施富有同理心的AI集成服务，从而引领创新。
微软执行副总裁兼首席商务官Judson Althoff表示：“在微软，我们相信AI将从根本上改变我们的生活和工作方式，我们非常高兴能与LG电子——智能互联空间的先锋——合作，将AI融入日常生活的方方面面。”
两家公司正在努力增强各种空间的AI代理，包括家庭、汽车、酒店和办公室。LG一直在将其自动驾驶AI家庭中心应用微软的语音识别和语音合成技术，使其能够理解多种口音、发音和口语表达。计划还包括开发不仅能够理解和与客户互动，还能预测他们的需求和偏好的AI代理。
Althoff还宣布微软与LG在快速发展的AI数据中心领域的进一步合作。凭借LG为AI数据中心优化的热管理系统和先进的冷水机组技术，该合作伙伴关系旨在提高这些AI基础设施关键支柱的能源效率。两家公司计划共同创造更高效、更可持续的下一代数据中心。
将AI愿景变为现实
为了展示Cho的情感智能愿景，LG通过一部关于一个家庭从早到晚一天的短剧吸引了观众。与传统的主题演讲形式不同，这一生动的描绘展示了LG在CES 2025上展示的AI创新如何无缝地增强各个空间的日常生活，这些创新由“为所有人创造更美好的生活”的愿景驱动。
在早晨场景中，LG的AI代理FURON展示了其个性化能力：“我注意到昨晚有些咳嗽，所以我调整了房间温度以确保您的舒适。”除了环境调整外，FURON还展示了周到的协助，建议道：“您今天下午没有计划——为什么不陪您的母亲去她预定的健康检查呢？”
早晨通勤进一步突出了AI整合的便利性。在汽车中，LG的AI驱动的车内传感解决方案检测到司机忘记了自己的咖啡杯，询问道：“您想在两分钟外的咖啡馆停下来喝杯咖啡吗？”它还监测生物特征信号，在下午会议前对心率升高作出反应，播放舒缓的音乐以帮助司机放松。该系统还主动建议重新规划路线以避开事故，并建议如果交通延误可能导致司机错过重要会议，则在车内举行视频会议。到达办公室后，AI增添了个人化的触感，例如在汽车的内外摄像头上播放之前录制的家庭度假视频。
下班后，配备了AI技术的客厅电视增强了家庭娱乐体验。它分析观看环境、模式和历史以推荐量身定制的内容。如果客户提到在视频中听不清对话，AI会调整音频，通过将语音从背景噪音中分离出来并使其听起来自然地从电视屏幕中心发出，增强语音清晰度。
随时随地，无论可见或不可见，提供无缝和全面的客户体验
在主旨演讲的结尾，Cho CEO强调了AI在推动B2C（企业对消费者）和B2B（企业对企业）领域的变革性变化中的作用。
他强调了像LG智能小屋这样的创新举措，这是一个紧凑型模块化住宅，集成了AI驱动的家电、暖通空调系统和其他先进技术，重新定义了住宅生活。同样，LG将汽车视为“个性化的数字洞穴”，配备了软件定义的车辆解决方案和理解并适应车辆内外环境的AI技术，提供突破性的移动体验。
在智能工厂解决方案中，LG利用其超过60年的世界级制造专业知识，提供由AI和机器人技术驱动的下一代制造系统。此外，LG基于AI的热管理系统和先进的冷水机组技术正在全球优化AI数据中心的能源效率。
Cho CEO表示：“我们的最终目标简单而深刻：利用AI作为创造全面客户价值的手段，无论您在哪个空间，您都在其中。”“无论AI如何改变我们的生活，有一件事永远不会改变：我们对美好生活的承诺。凭借这一坚定不移的承诺，我们将继续努力为我们的客户提供行业领先的体验——无论可见或不可见——为每个人、每个地方、每次。”
LAS VEGAS, Jan. 6, 2025— LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.
LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.
“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.
Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.
Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.
In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”
The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
Source:https://www.lgnewsroom.com/2025/01/lg-unveils-a-day-in-a-life-with-affectionate-intelligence-at-lg-world-premiere/
